This is a challenge I'm making for business owners (or marketing managers) to blog every day for 60 days straight. In our mind, blogging is one of the most important content creation activities you can do online. It not only is a way to show your expertise, it also provides collateral for you to share through other marketing avenues, and aides in boosting your on-site SEO.

Most small business owners can realistically commit to writing one blog every month, or those who really understand the value make an effort to blog once a week or hire a contractor to provide a few additional blogs here and there. Now imagine Google is trying to figure out which website is more relevant - one that has had 12 blogs in the past year, or one that has been actively updated, every day, for the past month?

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