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This is perfectly normal - we all start here. By the end of Chapter 2 you WILL be doing Customer Development.
I will take you step-by-step from start to finish.
It isn't you - this is very common. It turns out the real world does not work like the textbook examples. In Chapter 7 I will help you know what to expect.
Yep. This has happened to me too. It is especially common with technical founders like me. In Chapter 4 I show you a process for finding customers.
The wrong questions are WORSE than no questions - I'll tell you how to identify the right ones and ask them.
The two best programs I've worked with are Lean Startup Machine and NEXT. In Chapter 7 I explain why.
Kevin & Steve Blank introducing entrepreneurs to Customer Development
I included my most populular blog posts as Appendices
Believe in yourself - yes, startups are hard and confusing. But everyone who has been successful has been where you are right now.
Thank you so much Kevin for the sounding board, connection, validation, generosity and humor. By ANY definition, Kevin is an amazing coach. I felt an instant warmth, I learned a lot, and it just plain felt good to have someone to hear me out. You can't help but walk away from the exchange a better entrepreneur.
Kevin made sure that we were on the right track with our Customer Development. It was invaluable (and really comforting) to have someone with so much experience verify that our heads were in the right place, and that we're doing things properly.
Kevin, you were incredibly helpful. It can be difficult to find a good, unbiased and nonjudgemental resource as an entrepreneur, so I truly appreciated the experience. I would highly suggest other entrepreneurs contact you.
You changed startups forever with your simple but brilliant observation about what causes real risks. Had it not been for your ideas about Customer Development I would have quit startups forever. Thank you, again, my friend.