Your most valuable asset is what customers think of YOU - it drives sales, creates evangelists, helps recruit talent.
Getting customer mind share is harder every day. Blogging, social media, and email are too noisy. You need to stand out - and helping people face-to-face is still the best way.
You genuinely WANT to help people who ask for it, but 10 emails and 3 days later you finally find time for coffee or a call. Afternoon of productivity lost.
You can. I'm using a new strategy called Helpful Marketing™ to build a worldwide army of fans for my work. You can read what they're saying about me here.
Oh, and I am doing it from my home office in Beijing, China for less time every week than I used to spend on 1 "coffee meeting".
I will teach you a process for systematically creating ravenously passionate fans for your work - that is, the RIGHT fans who matter. Potential customers who will evangelize your work and drive sales.
This is no marketing/PR stunt. Kevin's system delivers value; setting up a call was frictionless and the 30 minutes you spend with him will deliver focus and actionable insights for your business. Great guy, great system!
Product entrepreneurs will learn how to accelerate Customer Development and sell more.
Freelancers & service providers will learn how to win more contracts.
Bloggers & book authors will learn how to sell more and write better content.
Seminar teachers will learn how to sell more online classes.
I have taught dozens of professionals how to do Helpful Marketing and I will teach you too.
A very personal story of how I started Helpful Marketing as a last resort.
I’ll introduce the notion of a True Fan and why it is the most important business relationship in the world.
Why I know exactly when I will hit 1,000 True Fans: the Summer of 2016. It is shockingly easy once you know how to do it.
Enough theory; the process from beginning to end.
With the right tools you’ll save a ton of time and love Helpful Marketing. Without the right tools you’ll probably quit.
I won’t spoil the surprise, except to say this was lesson was the most fun to write.
How integrating Helpful Marketing into your other marketing efforts compounds the effect for no additional cost or time.
How to do a Helpful Marketing call and not just help someone - but convert them into your most passionate advocate.
From Customer Development to winning contracts to writing, awareness of problems generates tangible business value.
Getting 1,000 True Fans is easy when you have a pool of BILLIONS to choose from.
Enroll and join a network of other helpful professionals who will help you get started. We have an active Google Community where you can share homework and get questions answered.
I live in Asia and meet entrepreneurs like you all over the world. The very nature of our work is changing FAST and what worked 2 years ago is now obsolete.
Stop writing blog posts nobody reads ... stop going to random "networking events" and "meetups" ... stop taking random "coffee meetings".
I spent years doing all of these things that resulted in little or no value. I promise you there is a better way.
You should check your email RIGHT AWAY - otherwise you won't enroll.