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Most people hire “social media freelancers” to post content and ensure their platform receives regular updates. This is a premature, incorrect assessment of their need.
Someone with a budget to pay you says or thinks, “We need our Facebook page to stay current, fresh, and share-worthy.”
You exclaim, “I can do that.” Now your life is devoted to creating content, finding content, sharing content, and trying to make their page—or multiple profiles—look good.
You want to justify the dollars they’re paying you. You read up on trends in social media. You run ads and sponsored content. You’re good at what you do. But you’re exhausted. You didn’t know any better.
You saw the opportunity to make money, and you took it. (Good for you.)
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