Content Marketing Academy Ltd

Content Marketing Crash Course Breakdown

1. What is content marketing?

• Defining content marketing
• Changing the way you communicate

2. Starting your content marketing journey

• A step by step guide to successfully start your content marketing journey
• Consuming, curating and creating content

3. Changing consumer behaviour & the zero moment of truth

• The impact of changing consumer behaviour
• How to use content marketing to get more customers

4. Generating ideas for your content marketing

• The who, what, where, when, why and how of content marketing
• 10+ ideas for generating ideas for your content

5. How Google works

• Simplifying Search Engine Optimisation
• The importance of thinking like your potential customers

6. Creating your own case studies

• How to research what’s going on in your industry sector
• Generating more ideas for content marketing & keeping your finger on the pulse

7. What to expect from content marketing

• Debunking the big myth in content marketing
• Mapping out exactly what to expect from your content marketing efforts

8. Creating a rich source of content

• What a rich source of content is and why you need to create your own content
• The importance of your website & consistency in content marketing

9. Return on investment

• How to calculate the ROI of content marketing
• A look at the best metrics to measure

10. A commitment to content marketing

• What is really takes to create a content marketing programme
• How to move forward and implement content marketing in your business